Everything You Have Been Told About Sales & Marketing is a Lie

Everything you have been told about successful e-commerce marketing and sales is wrong. Helpful advice on when to send, how to segment, how to A/B test, or even how to feature products simply do not apply to your store. Every store, every market, every customer is completely unique so it becomes impossible to generalize, but that is exactly what every article you read is doing. Generalizations are worthless.

The real truth about sales and marketing is about knowing your customer, and delivering a bespoke experience that matches their needs perfectly. In an ideal world a store would have a personal relationship with each customer and could send friendly sales tips based on the customers personality, interests, previous sales history, and behaviors. If one of your best customers buys a particular brand every season then you better be letting them know about that new product when it is ready for sale.

This advice is so simple it is a wonder why nobody is doing it in practice, from small stores right through to huge retailers. The reason is because it's so hard to collect, analyze, and act upon this wealth of customer information. Nobody has the time or resources to practice this even at a small scale and most definitely not at a large scale from a few dozens to hundreds of thousands of customers.

Next time you read 5 amazing e-com sales tips take it with a grain of salt and instead focus on your individual customers and strive to deliver the most personalized and authentic experiences that speaks directly to them. If you have the resources for bespoke personalization then definitely start today. Talk to your customers as much as possible and aim to deliver a truly delightful sales experience.

If you don't have the resources, then explore personalized solutions like Sellout that deliver personalization at scale and start delighting your customers with products they want to see.

Introducing Sellout

After a few exciting months in beta we are thrilled to introduce Sellout with the sole purpose of driving more e-commerce sales through prediction and personalization.

Sellout was founded because we saw a lot of confusion about how to do basic email marketing, A/B testing, segmentation, personalization and content creation. Everyone had read articles about the importance of a good email program but executing a strong campaign was out of reach of most. The same questions came up constantly; "When to send?", "What segments?", "What products?", "How to automate?" were ongoing dilemnas that never got resolved.

The answer to all these questions is to focus on the individual customer. By bypassing generalizations we don't need have a one size fits all approach which inevitably fails most. Instead we look at each store and each customer and create a bespoke campaign just for them, and in the process the guesswork is totally eliminated.