Designing To Sell

The Sellout blog with best practices, tips and tricks for better e-com sales


Big Sales Celebrating Independence day. A Look at our July 4th Email Roundup (From Ralph Lauren, Bonobos & Cole Haan)

It looks like Independance day is becoming a mini black friday with retailers offering up to 65%. July 4th has now become an important email holiday with many e-commerce stores offering heavy discounts or using the holiday as an excuse to feature summer related products.

What isn't to love about fireworks, barbeque, and a day off? We think all stores should join in the summer festivities and make the July 4th week a time for summer sales and offers.

Take a look at our email roundup from some of our favorite online retailers. Click on the emails for a full resolution preview.

  • Bergdorf Goodman, Shop Today, Get It By The Fourth
  • Ralph Lauren, Up To 65% Off: The July 4th Sale Starts Today
  • Cole Haan, Starts Now: Independence Day Event - Additional 30% OFF Sale Items
  • Bonobos, Today only, up to 35% off site-wide.
  • Michael Kors, Americana Chic #WhatsInYourKors
  • Ruelala, The Fourth of July Packing List
  • Jewelery.com, 4th of July Gold Sale: 14K Gold Flower Studs Drop from $209 to $47 - 5 ct Green Quartz Ring $37
  • Macys, July 4th Sale: get extra 20% off now!