A Look at Fathers Day Emails (From Apple, J.Crew, Saks & more)

Sales this Father's Day will exceed $13 billion as the holiday focus shifts to showing dad's some love. Bing also reported a 75% spike in traffic centering on electronics, clothing, sporting good and book.

We took a look at dozens of e-commerce stores and their email marketing together with our friends at MailCharts and found only a fraction have started promoting dad's big day. With only 2 weeks to go now is the time to remind your customers to buy something for dad. Make sure that you clearly mention any shipping deadlines and free shipping and discount coupons always go a long way.

Have you started your father's day efforts yet? Take some inspiration from some of these stores and make sure you don't forget to make the most out of this day.

Practically all the emails we looked at were focused around gift guides with a curated collection of varied products. The notable exception was apple with a focus on a single product with light copy.

Here is the complete list along with subject lines. Click on the emails for a full resolution preview.

• Apple, "Surprise Dad with iPad."
• J.Crew, "Open this or we'll tell your father"
• Saks, "The Perfect Father's Day Gift for Every Dad + DESIGNER SALE"
• Toms, "Breezy shoes + what Dad wants (not socks)"
• H&M, "Dads rule! Shop our favorite Father's Day gifts from $9.95"
• JC Penny, "Cool gifts for dad at our Love Dad Sale! Plus, extra 20% off your order."
• Bed Bath Beyond, "Last chance! Your 20% online offer is waiting. Top 10 gifts for Dad."
• Fitbit, "Get moving with dad this Father's Day!"
• Nordstrom, "What Dad Really Wants for Father's Day"
• Bergdorf Goodman, "Knows Best, Deserves The Best: Father's Day"
• Rue la la, "The Massive Sale for Men. And our Father's Day shop. Hit up both."
• Chocosize, "The Ultimate Father's Day Gifts!"